in the beginning…

bigbang ambigram danadonajr2016

With a mental picture of the word “BANG” in ambigram, I initially thought there was no reason to see it through especially without an exclamation mark to cap it. But the character type style I had in mind was a break away from the usual Blackletter type or the mixed Formal/Serif type I do, that I had to see if it’s actually doable. It’s almost a cross between Geometric type Sanserif and a Slab Serif, a very rare ambigram style, at least in my folio.

Anyway, with an almost finished form of the word done in CorelDraw, It just presented itself to me. Like having two particles colliding then creating all sorts of sparks and light inside my head. BIG BANG. The “B” and the “G” was already there and all I needed was a natural ambigram character… the “I”. But I thought it would even be better if I set the type in a heavier weight – very apt for the word I was going for… and have the word “Bang” lay over it (and I’m all about layers!)

I had no intention of providing a crossbar for the “A”, which I thought in this case would make the “N” less recognizable, but as it stands the form could also be read as “N-V, I-W or M-I”, so I know I had to do something other than the usual “safe trick” of a small glyph between the legs (that usually works with Blackletters and Serifs) as on the onset I knew it would not go well with the type style I had set the ambigram in.

Taking full in, what now had become a new concept, I cheated. I went to my unpublished work (for Ambiverse2) and reinterpreted the atom illustration that I used for a similar purpose. And I think it fits well here. Serving both as the “A” crossbar and an appropriate illustrative element (no pun intended).

Add a couple more instances of “BIG” in different sizes to simulate or suggest radial motion and a starburst behind… voila! The beginning of a new universe.

This piece debuted a couple of months back on the wall of the Fellow Ambigrammist Facebook page.

 

Trivia

While Edwin Hubble was first to observe the expanding universe, it was actually Georges Lemaitre who proposed the hypothesis we now call The Big Bang Theory (not the sitcom) built upon Albert Einstein’s General Relativity. He was an astronomer, mathematician, physics professor… and an ordained priest, Jesuit, I think.

It was said that Einstein brushed this theory off initially because it did not conform to his (Einstein’s) static universe belief, but almost immediately after Hubble’s discovery was published, Einstein openly endorsed Lemaitre’s hypothesis. Einstein then denounced his own “cosmological constant” modifications on his equations allegedly referring to it as his “greatest blunder”… which, as it now turns out, astronomers believe could possibly explain the theoretical Dark Energy… but that’s another story.

Got that from watching a whole lot of Carl Sagan, Neil deGrasse Tyson etal Youtube videos and BBC docus.

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#danadonajr #ambigram #imagefoundry

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