Hello, it’s been a while, so let’s get down with it!
I did this design a couple of months back but i kept pushing back its posting for other ambigrams. If you have not yet figured it out, it is supposed to read “Stop & Go”. A logo for a fictional neighborhood convenience store. While it bear characteristics of a perceptual shift ambigram, that was never my intent… it just kind of happened. (It seems like almost anything I do now, is ambigram influenced!) And because the logo was not set the way a perceptual shift amb traditionally is made or presented… I do have reservations in calling it as such. I’ll just let it stand as it is.
So, how did this started out? Well, the idea came while I was, stuck in traffic on a bus, on my way home. Looking out at the series of convenience stores and customers coming and going, got me thirsty. As I cannot board off just yet, I just trained my eyes on the flashing yellow signal light a few feet above where I sat. The actual image in my head was similar enough with the graphic on top. So, when I got home I took out a couple of scratch paper and let it all flow out! (Do not mind the words printed on the paper… it’s for my daughter not mine!)
Then off to Photoshop for image editing.
Now, while working on this post, I just realized something that I never considered before. WordPress lets you import animated gifs! Yup! As you may have guessed, the image on top is an animated gif based on the final jpeg image that came after the vector work. While I do most of my animation in Flash, most sites don’t support these files as well, it’s going to be so much easier and so much fun to present some of my ambigrams this way. So we’ll see how useful saving in gif would be in future posts.